Brand Refresh by Auckland Agency D&Co
When it was time to spend time focussing on the Bakels Edible Oils brand we knew who to turn to. One of our team had previously worked with Russ and the team at D&Co and highly recommended their specialist agency to assist with our brand strategy, brand story and the rollout of our visual identity.
Bakels Edible Oils (BEO) have experienced continued development and with a new Managing Director and executive team we wanted to signal to the market a fresh, new and exciting chapter in the business' growth story.
We have been providing ingredients to some of New Zealand’s most progressive brands for over 30 years. Brands like Fonterra, for example, who trust BEO with their infant formula all the way through to Cookietime cookies, Trilogy oils, and many more. But with a new vision and business strategy, we felt it was time to enhance our brand and tell their story.
“It’s been an incredible journey working with Russ and his team on our brand strategy, our internal launch and the powerful new visual identity.
Russ really got us and spent days interviewing our team. What surprised me is that ‘We’re In This For Good’ really captured how our people feel. Our people genuinely care about each other and about looking after our customers. It’s who we are, and Russ, somehow, managed to capture that and it really resonated with the team.
D&Co brought our business to life in a way I didn’t think possible and we are looking forward to continuing our exciting journey with them.”
The solution.
Working alongside the Russ and his team, we created a refreshed brand strategy and brand story and a new visual identity which could reflect the incredible passion, integrity and family spirit of the people at Bakels Edible Oils (BEO).
The brand strategy is designed from within, literally ‘by the team, for the team’. That’s why D&Co spent days interviewing staff from all areas of the business to truly understand how the business ticks, and why so many individuals have chosen to stay for 10, 15, 20 and even 25 years plus. D&Co delved into our culture, the dedication to each other, and spoke to BEO customers to analyse their levels of service. D&Co then explored the future ambition of the business and defined a clear path for the team to follow.
It’s been incredibly rewarding to see the whole business embrace the new brand and start to live it in their day to day.
The powerful brand story really sums it all up
From a truly extraordinary country comes one of the most trusted makers of edible oils and fats in the world. From our New Zealand base, Bakels Edible Oils helps businesses reach millions of customers around the world with their food creations.
Inspired by decades of experience and rigorous scientific expertise, we bring genuine passion, proactive responsiveness, and can-do reliability – in ways that work for you.
Backed by the best forward-thinking customer care in the business, and a total commitment to safety – Bakels Edible Oils is simply better. For people, planet and the future.
Bakels Edible Oils NZ.
We’re in this for good.
It’s early days
The brand has been launched internally with positive feedback across the board. We’re now working on the external expression over the coming months (so watch this space!)
Check D&Co out at www.dandco.nz
